Madalynn's Folio
Protecting the Founder Voice
Protecting the Founder Voice
NYC-Based Fine Jewelry Brand
NYC-Based Fine Jewelry Brand
Brief
A welcome email designed to introduce a founder-led fine jewelry brand built on intimacy, longevity, and personal meaning.
A welcome email designed to introduce a founder-led fine jewelry brand built on intimacy, longevity, and personal meaning.
Diagnosis
Commercial incentives were placed too close to emotional storytelling, weakening the authority of the founder’s voice.
Commercial incentives were placed too close to emotional storytelling, weakening the authority of the founder’s voice.
Strategic Decisions
Contained the founder note away from commerce
Demoted discount language to policy status
Reduced competing emotional cues
Contained the founder note away from commerce
Demoted discount language to policy status
Reduced competing emotional cues
Outcome
The welcome now protects emotional authority, allowing meaning to establish value before transactional signals appear.
The welcome now protects emotional authority, allowing meaning to establish value before transactional signals appear.
Uncommissioned redesign based on publicly available brand communications.
Uncommissioned redesign based on
publicly available brand communications.