Madalynn's Folio
Editorial Pacing
Editorial Pacing
Philosophy-Led Personal Care Brand
Philosophy-Led Personal Care Brand
Brief
A welcome email meant to introduce subscribers to a personal care brand grounded in philosophy, ritual, and long-term use.
A welcome email meant to introduce subscribers to a personal care brand grounded in philosophy, ritual, and long-term use.
Diagnosis
Philosophy and access were compressed into a single moment, flattening the brand’s natural sense of time and contemplation.
Philosophy and access were compressed into a single moment, flattening the brand’s natural sense of time and contemplation.
Strategic Decisions
Slowed the entry into commerce
Separated philosophy from access points
Treated the email as editorial rather than promotional
Slowed the entry into commerce
Separated philosophy from access points
Treated the email as editorial rather than promotional
Outcome
The welcome now unfolds gradually, preserving contemplation and allowing the brand’s philosophy to lead without urgency.
The welcome now unfolds gradually, preserving contemplation and allowing the brand’s philosophy to lead without urgency.
Uncommissioned redesign based on publicly available brand communications.
Uncommissioned redesign based on
publicly available brand communications.