Madalynn's Folio
Reduction as Precision
Reduction as Precision
Scandinavian Fashion Brand
Scandinavian Fashion Brand
Brief
A welcome email designed to orient subscribers to a fashion brand known for restraint, clarity, and disciplined design systems.
A welcome email designed to orient subscribers to a fashion brand known for restraint, clarity, and disciplined design systems.
Diagnosis
The welcome over-explained a brand already defined by restraint, softening authority instead of sharpening it.
The welcome over-explained a brand already defined by restraint, softening authority instead of sharpening it.
Strategic Decisions
Removed explanatory copy that duplicated brand reputation
Allowed spacing and proportion to carry meaning
Removed explanatory copy that duplicated brand reputation
Allowed spacing and proportion to carry meaning
Outcome
The welcome now reflects the brand’s confidence through absence, reinforcing clarity and precision rather than explanation.
The welcome now reflects the brand’s confidence through absence, reinforcing clarity and precision rather than explanation.
Uncommissioned redesign based on publicly available brand communications.
Uncommissioned redesign based on
publicly available brand communications.